GUIDE FOR YOU AS AN INTEGRATOR
For your app to be Listed on the Fortnox Marketplace and listed on the Fortnox App Market, we require a dedicated Landing Page on your website. This guide describes the landing page requirements, which must also follow Fortnox partners' branding guidelines and be discoverable from the navigation of your site.
Include a common value proposition with 1-2 sentences in the page introduction, so this is the first thing a visitor sees when they come to your landing page. You can use either an introductory text or a "banner". Your shared value summarizes the value of using your app and should clearly explain what business problems your app solves and / or the specific benefit it provides.
Under your banner you should have a descriptive text describing the value of using your service with Fortnox. Add a button that links to your registration form (or wherever you send customers to buy or try your product), with a clear prompt.
Some examples you can use include "Get started with XX" or "Try XX for free". Next to your button add another button that says "Try Fortnox" which links to https://www.fortnox.se/bestall/
Also, add both call buttons at the bottom of your landing page, so it's easy for customers to click through after reading the information on your landing page.
Fortnox's developed Integration Partner logo is given to those who meet the requirements for their respective partnerships. You as a partner can freely use the logo on your website. To use the logo, we want you to take into account how Fortnox wants its use to look.
Include your Fortnox partner logotype, make it appear smooth and sharp and not distorted.
Include a brief description of the benefits your customers get by connecting your app to Fortnox and the features that support them.
Include a screenshot of your app along with Fortnox. A video of a demo is a great way to show how your app works and explain the benefits in a way that potential customers can relate to. Remember to use an "Alt text" for the image, partly to make the image more searchable - but above all from an accessibility perspective.
Include a description of your app and emphasize the benefits of the customers and all the challenges it solves.
You may want to divide it into points or key headings for readability.
Include a brief description of Fortnox. Important with link (UTM).
Fortnox offers a cloud-based platform so that small business owners and accounting firms can manage their finances and administration effectively. The platform is the market leader in Sweden. It also gives customers access to financial services and corporate insurance. Fortnox was founded in 2001 and is headquartered in Växjö. The share is listed on NGM Nordic MTF. For further information see www.fortnox.se..
Include instructions for the customer to get started with the integration. If it is complicated or more than a few sentences, you can link to a help article instead.
Enter an integration checklist. This should include a detailed summary or checklist of what parts your app connects to Fortnox (what scopes it goes against and what type of data is being sent / retrieved.
Whether data synchronization is one way, two way and how often (eg daily, monthly, automatic).
Using statements from references on customers using your app can help increase awareness and engagement.
For your page to be found and understood by search engines, an important factor is the title. Put a title that explains the content of the page, which contains both your company name and Fortnox.
<title>Integration between iZettle and Fortnox</title>
How you structure your page with headlines affects how easy it is to understand your page, both for your visitors and search engines. Always use a h1 heading, followed by one or more h2 headers on the second level, h3 for level three - and so on.
<h1>Koppla iZettle till Fortnox Bokföring</h1>
<h2>Fördelar med integrationen</h2>
<h2>Detta är Fortnox</h2>
<h3>30 dagars öppet köp</h3>
<h3>100% molnbaserat</h3>
<h2>Så fungerar integrationen</h2>
By using so-called “UTM tags” you enable Fortnox to get information about how many users click on a link from your site that goes to fortnox.se.
Google has published a free tool that you can use to create your UTM link. Start by filling in which URL you want to link to, then which source, then the medium and last the campaign name. For example, it might look like this:
You can either use Google's service, or use our example link below if you find it easier. If you want to change the link's anchor text, simply replace the text "Read more about Fortnox".
<a href="https://www.fortnox.se?utm_source=integrator&utm_medium=link&utm_campaign=fortnox-hos-integrator">Read more about Fortnox</a>
The meta description is the text that appears on google, and other search engines, under the blue link text. The text is used to "attract visitors" to click on a search result in the "search results list".
<meta name="description" content="Accounting must be compiled after the end of the financial year. But how do you do it? Should your company prepare financial statements or annual reports? We give you the tips.">
