GUIDE FOR YOU AS AN INTEGRATOR

Fortnox app partner - landningpages

For your app to be Listed on the Fortnox Marketplace and listed on the Fortnox App Market, we require a dedicated Landing Page on your website. This guide describes the landing page requirements, which must also follow Fortnox partners' branding guidelines and be discoverable from the navigation of your site.

1. Introduction of the page

Requirements for introduction

Include a common value proposition with 1-2 sentences in the page introduction, so this is the first thing a visitor sees when they come to your landing page. You can use either an introductory text or a "banner". Your shared value summarizes the value of using your app and should clearly explain what business problems your app solves and / or the specific benefit it provides.

Example of introduction

Banner från Extends webbplats

2. "Try now buttons"

Button requirements

Under your banner you should have a descriptive text describing the value of using your service with Fortnox. Add a button that links to your registration form (or wherever you send customers to buy or try your product), with a clear prompt.

Example of "try button"

Some examples you can use include "Get started with XX" or "Try XX for free". Next to your button add another button that says "Try Fortnox" which links to https://www.fortnox.se/bestall/

Also, add both call buttons at the bottom of your landing page, so it's easy for customers to click through after reading the information on your landing page.

3. Partner logo

Logo guidelines

Fortnox's developed Integration Partner logo is given to those who meet the requirements for their respective partnerships. You as a partner can freely use the logo on your website. To use the logo, we want you to take into account how Fortnox wants its use to look.

Requirements for using logo

  • Only companies that are partners may display the specially developed partnership logo.
  • Companies that choose to use the partner logo must follow the guidelines set by Fortnox.
  • The partner logo must not be used in a way that can be interpreted as having the text content written off or representing Fortnox's views or opinions.

Do's and don'ts

  • You may change the size of the partner logo in marketing materials as long as proportions and colors are retained.
  • When using the partner logo in marketing material, the company's own logo must be included and not directly in connection with the partner logo. Your company must clearly be perceived as the sender of the marketing message.
  • When using the partner logo on a website or in printed material, there must be a free area around the logo corresponding to half the width of the cloud symbol. Neither graphic elements nor text elements can be found within the free space.
  • You may not redo, remove elements in the partner logo.
  • You may not rewrite the text of the partner logo in another language.
  • You may not display the partner logo in a manner that Fortnox believes may be offensive, obtrusive, defamatory, derogatory, obscene, or otherwise offensive to Fortnox.

Include your Fortnox partner logotype, make it appear smooth and sharp and not distorted.

Download logotype

Download PNG

Download EPS

Download SVG

4. Traceability

Traceability requirements

Traceability exempel

5. The benefits of your integration

Requirements for benefits

Include a brief description of the benefits your customers get by connecting your app to Fortnox and the features that support them.

Examples of benefits:

6. Picture and video

Media requirements

Include a screenshot of your app along with Fortnox. A video of a demo is a great way to show how your app works and explain the benefits in a way that potential customers can relate to. Remember to use an "Alt text" for the image, partly to make the image more searchable - but above all from an accessibility perspective.

Examples of media

Picture:

Video:

7. About your application

Requirements for application description

Include a description of your app and emphasize the benefits of the customers and all the challenges it solves.

Examples of description

You may want to divide it into points or key headings for readability.

8. About Fortnox

Requirement for description of Fortnox

Include a brief description of Fortnox. Important with link (UTM).

Example of description about Fortnox

Fortnox offers a cloud-based platform so that small business owners and accounting firms can manage their finances and administration effectively. The platform is the market leader in Sweden. It also gives customers access to financial services and corporate insurance. Fortnox was founded in 2001 and is headquartered in Växjö. The share is listed on NGM Nordic MTF. For further information see www.fortnox.se..

9. How to connect

Requirements for description of integration

Include instructions for the customer to get started with the integration. If it is complicated or more than a few sentences, you can link to a help article instead.

Examples of description of integration

integration Checklist

Enter an integration checklist. This should include a detailed summary or checklist of what parts your app connects to Fortnox (what scopes it goes against and what type of data is being sent / retrieved.

Data Synchronization

Whether data synchronization is one way, two way and how often (eg daily, monthly, automatic).

10. References and quotes

Quotation requirements

Using statements from references on customers using your app can help increase awareness and engagement.

Examples of quotes

11. Code and metadata

Title requirements

For your page to be found and understood by search engines, an important factor is the title. Put a title that explains the content of the page, which contains both your company name and Fortnox.

Example of title

<title>Integration between iZettle and Fortnox</title>

Requirements for headlines

How you structure your page with headlines affects how easy it is to understand your page, both for your visitors and search engines. Always use a h1 heading, followed by one or more h2 headers on the second level, h3 for level three - and so on.

Exempel on headlines

<h1>Koppla iZettle till Fortnox Bokföring</h1>
<h2>Fördelar med integrationen</h2>
<h2>Detta är Fortnox</h2>
<h3>30 dagars öppet köp</h3>
<h3>100% molnbaserat</h3>
<h2>Så fungerar integrationen</h2>

Koppla iZettle till Fortnox Bokföring

Fördelar med integrationen

Detta är Fortnox

30 dagars öppet köp

100% molnbaserat

Så fungerar integrationen

Requirements for UTM tags

By using so-called “UTM tags” you enable Fortnox to get information about how many users click on a link from your site that goes to fortnox.se.

Google has published a free tool that you can use to create your UTM link. Start by filling in which URL you want to link to, then which source, then the medium and last the campaign name. For example, it might look like this:

  • Website URL: https://www.fortnox.se
  • Campaign Source: integrator
  • Campaign Medium: link
  • Campaign Name: fortnox-at-integrator

You can either use Google's service, or use our example link below if you find it easier. If you want to change the link's anchor text, simply replace the text "Read more about Fortnox".

Example of UTM tag

<a href="https://www.fortnox.se?utm_source=integrator&utm_medium=link&utm_campaign=fortnox-hos-integrator">Read more about Fortnox</a>

Meta description requirements

The meta description is the text that appears on google, and other search engines, under the blue link text. The text is used to "attract visitors" to click on a search result in the "search results list".

Example of meta description

<meta name="description" content="Accounting must be compiled after the end of the financial year. But how do you do it? Should your company prepare financial statements or annual reports? We give you the tips.">