Code and metadata
Title requirements
For your page to be found and understood by search engines, an important
factor is the title. Put a title that explains the content of the page,
which contains both your company name and Fortnox.
Example of title
<title>Integration between iZettle and Fortnox</title>
Requirements for headlines
How you structure your page with headlines affects how easy it is to understand
your page, both for your visitors and search engines. Always use a h1 heading,
followed by one or more h2 headers on the second level, h3 for level three - and so on.
Exempel on headlines
<h1>Koppla iZettle till Fortnox Bokföring</h1>
<h2>Fördelar med integrationen</h2>
<h2>Detta är Fortnox</h2>
<h3>30 dagars öppet köp</h3>
<h3>100% molnbaserat</h3>
Koppla iZettle till Fortnox Bokföring
Fördelar med integrationen
Detta är Fortnox
30 dagars öppet köp
100% molnbaserat
Så fungerar integrationen
Requirements for UTM tags
By using so-called “UTM tags” you enable Fortnox to get information
about how many users click on a link from your site that goes to
fortnox.se.
Google has published a free tool that you can use to create your UTM link.
Start by filling in which URL you want to link to, then which source, then
the medium and last the campaign name. For example, it might look like this:
- Website URL: https://www.fortnox.se
- Campaign Source: integrator
- Campaign Medium: link
- Campaign Name: fortnox-at-integrator
You can either use Google's service, or use our example link below if
you find it easier. If you want to change the link's anchor text, simply
replace the text "Read more about Fortnox".
Example of UTM tag
<a href="https://www.fortnox.se?utm_source=integrator&utm_medium=link&utm_campaign=fortnox-hos-integrator">Read
more about Fortnox</a>
Meta description requirements
The meta description is the text that appears on google, and other search engines,
under the blue link text. The text is used to "attract visitors" to click on a
search result in the "search results list".
Example of meta description
<meta name="description" content="Accounting must be compiled after the end of the financial year. But how
do you do it? Should your company prepare financial statements or annual reports? We give you the tips.">